●01 · Happy Story GmbHSUBSIDIARY
Stories
people love
to share.
We produce infotainment for an audience of more than 10 million people. Schlager, news, lifestyle, entertainment — all on owned brands, all on owned channels.
10M+FB followers
30+owned brands
150+posts / day
8M+
Facebook followers
▲ +0.3% MoM
16M+
visits / month
▲ +4.2% MoM
2k+
ad campaigns / day
always on
123+
posts / day
stable
●Portfolio
Brands you might already know.
We produce and distribute on owned publishers — each brand with its own editorial team and audience.
01schlagerplanet.comSchlager magazine · stars · concerts · charts5.2M / mo
02topaktuell.deNews & tabloid3.1M / mo
03happy-woman.comHome · garden · food2.2M / mo
04Auto & MobilityTests · news · service1.5M / mo
05Reise & GenussInspiration · tips1.0M / mo
●Distribution
How we distribute.
Owned social channels, owned newsletters, owned SEO power. We own our distribution.
FB
10M+ followers
Aggregated reach across all brands — direct access, no media budget.
NL
1.2M subscribers
Direct push into the inbox. Owned channel, owned data.
PUSH
4M subscribers
Notification-based channel — low friction, high frequency.
SEO
Top 3 rankings
Top rankings in our verticals — schlager, tabloid, lifestyle.
DIS
30+ sites
Programmatic & direct sales — owned inventory.
ADS
3,000+ campaigns / day
We launch thousands of ad campaigns daily across all brands — always-on distribution, fresh creatives every day.
●Business model
Online traffic arbitrage in four steps.
1
Produce
Editorial teams create shareable content daily — schlager, news, lifestyle.
2
Distribute
Owned social channels with 10M+ followers plus 3,000+ new ad campaigns launched every day — reach we steer ourselves.
3
Monetize
Display ads, native integrations, sponsoring and lead modules from Einfach zum Angebot.
4
Optimize
A/B tests on headline, image and channel level — data-driven, automated.
✦ Publisher inquiry
Reach for
Native integrations, sponsorship, display: we build attention for brands that fit our audience.